Web email marketing refers to the system where the online business owners use email marketing to promote their website and get better traffic. Email marketing is just like postal marketing but is virtual where the advertiser use web email to reach out to the target clients. It is a form of direct marketing and allows the advertisers to reach out to the target consumers directly, without depending on a third party. It is therefore considered to be more effective and is economical as well. Under web email marketing, an email is sent to the target consumers, informing him about a particular product or service. If the target consumer finds it to be useful and interesting then he may visit the site and get to know about it. The online business owner is able to get traffic and can use it to earn better revenues. If you want that your web email marketing should be cost effective and your site is able to receive better traffic through it then you can buy email list through the online media company that maintains the information. This kind of email campaign enjoys a better success rate and is thus preferred by most of the advertisers who rely on web email marketing.