Email blast marketing is a system where the advertiser can send bulk emails to the target consumers and promote their website better. Under email blast marketing, the advertiser uses special software that enables him to send multiple emails at one. So if you are using email campaign for promoting your website then you also need email blast software that helps in promoting your website better. The advertiser also needs the database so that he can use the email blast marketing effectively. Database here refers to the list of emails of your target consumers. The advertisers can buy email list through the online media companies that deals in them. These companies can also provide with other email blast marketing solutions so that you can reach out to the wider consumers at one go and advertiser your online website better. Buying an opted in email list through the online media companies would help you to make your marketing campaign all the more effective. It enables you to reach out to the people who are interested in knowing about your products and have chosen to receive emails related to it. Email blast marketing is therefore an effective form of direct marketing which enables the advertisers to get good traffic at their website.