Mass email marketing is an online marketing tool which is generally used by the online business. It is a direct marketing tool wherein the advertiser tries to reach out to the target consumers directly by using mass emailing. He sends the emails to potential clients so that they may get to learn about their website and visit the same through the email. The link of the website is generally given in the email and clicking on it directs the user to the website and you can then turn the traffic into potential clients.
If you want to use mass email advertising for promoting your brand and want your marketing tool to be effective enough then you can buy email traffic and get good email marketing solutions through the companies that deal in the same. Buying email database through a good company enables you to get a list of optedin customers who are interested in knowing about your products and may lead to good sales and services. You can also get target email list so that you can send the email to people who are most likely to be interested in your email. This would get you better traffic and would make the campaign successful.