Advertising and promoting your website is very important to get the right traffic which can further help you to earn better profits. If you are using email marketing for promoting your website then you need list of email address. The advertisers have the ease to buy email list through the online media company that collects and maintains. Buying the list is better than collecting your own email list as it can take up a lot of time. When you buy the list of email or the database then you are able to start your email marketing campaign without any delays. The lists that are available with the online media companies are updated and enable the advertisers to reach out to the target consumers easily. They can buy the email list consisting or list of emails of people who have subscribed to receive emails relevant to a particular product of service. So when you send the marketing emails to them then they are likely to go through the mail and be interested in your products and services. They would then click on the link given in the email and would get to your website. You can then turn the traffic into penitential clients and can thus use the list of email effectively.