Email list refers to the list that consists of a list
of emails of target consumers. It is also called as opt in email list as it
consists of emails of people who have opted on or subscribed to receive
newsletters or emails related to a particular service or product. For instance,
if someone is interested in websites related to make up products then she may
subscribe with such opt in email list. The list is maintained by the online
media company which sells it to the advertiser. So if you own a makeup website
then you can get that email list and send your marketing mails to them. Since
the consumer has shown his interest in receiving information related to your
site, the email would be useful to him and he is likely to click on it to visit
your site. This is how you can use the email list to get quality traffic at
your website. The advertisers who prefer to use direct marketing or email
marketing for promoting their website prefer to buy the email list as that
helps them to get the right traffic at their site. The advertiser can buy email
list through a reliable online media company that collects and maintains
updated information.
