If you want your email marketing campaign to be
effective then you should choose target email marketing which helps you get to
get performance based email marketing. This means that for the success of your
campaign you should create an email list of target consumers who are likely to
visit your site through the email. This has a better efficiency rate and is
considered as performance email marketing. For instance, if your online
business is targeted at adults then including children in your email list would
do no good for your ad campaign and would affect the performance of the email
marketing campaign. So you need to get the right list for the success of your
email marketing.
For performance email marketing, the advertiser can
buy email traffic through the companies that provide the same. There are some
companies which have a list of optedin customers which means that those
customers are interested in getting emails that inform them about a particular
product or service. Sending your email to such customers would help you to get
a better traffic at your site and is more effective. The companies that sell
such list would help you to define your target clients and reach out to them.