CPC used in CPC email marketing is the abbreviation
for Cost per Click and the term is commonly use in relation to internet
marketing. This term is used when an advertiser chooses impression based
contract and it is cost that incurs for every click. In contract based
marketing, the advertiser needs to pay certain amount of money for fixed number
of impression. For instance, the price for 1000 impressions is 10$. So if the
CPC email marketing has been sent to 100 people and only 20 people clicked at
the link in the email then the click through rate is 2% and cost is 0.50$ per
click for the advertiser. So in the CPC email marketing, the payment is based
on impressions and not on clicks.
If you are using email marketing for promoting your
brand then it is best to choose target email marketing where the email is sent
to target consumers. This helps you to get a higher click through rate which
would mean that the cost per click would be low. So if you need to use CPC
email marketing in your campaign then you can contact a company that can help
you buy email traffic and would help you to make your marketing campaign more
effective.