Bulk email marketing is considered to be a good way to promote one’s website and get good traffic. But in order to use it effectively the advertisers first needs the right database that consists of bulk emails. He can thus buy bulk email through an online media company and use email marketing to get good traffic at his site. Until and unless the advertiser does not have the bulk email database, the email marketing campaign can not be made successful. This kind of campaign is generally used by the advertiser who needs to get quality traffic at their website. So for ensuring that the email marketing campaign is effective, he can buy bulk emails through the companies that sell opt in email list. This kind of email database would allow him to identify his target clients better and promote the site to them. Sending the email to the people mentioned in the bulk email would help them to get better traffic at the site as the emails mentioned in the list belong to people who have chosen to receive information relevant to your products. You can buy bulk email software also that can help you to send bulk emails to the opt in list at one go and save your time.